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10 STEPS TO SELLING

From a Strategy Session to Offer Acceptance

Step 1: Strategy Session

Step 1: Strategy Session

Step 1: Strategy Session

This is essential for initiating the process of selling your property. 


Each realtor will have their plan, and while some aspects may be similar, others may vary. Realtors will commonly discuss their marketing plan, pricing and the cost of selling (including commission). 


Depending on the amount of work required to prepare for the market, i

This is essential for initiating the process of selling your property. 


Each realtor will have their plan, and while some aspects may be similar, others may vary. Realtors will commonly discuss their marketing plan, pricing and the cost of selling (including commission). 


Depending on the amount of work required to prepare for the market, it's advisable to start this step about two months before listing the property. 


Let’s continue to break down what you need to know.

Step 2: Preparation

Step 1: Strategy Session

Step 1: Strategy Session

Keeping your house in its current condition is easy, but when you decide to list your property, it's important to make it appealing to as many buyers as possible. 


Two key areas to focus on are decluttering and cleanliness. Decluttering helps maximize your property's features and space. You'll know you're on the right track when your home 

Keeping your house in its current condition is easy, but when you decide to list your property, it's important to make it appealing to as many buyers as possible. 


Two key areas to focus on are decluttering and cleanliness. Decluttering helps maximize your property's features and space. You'll know you're on the right track when your home starts to feel less personal and more like a model property. Cleanliness is also crucial and can easily be overlooked; now is the time to pay attention to dust in places like baseboards and ceiling fans. Your realtor will provide guidance on any additional items to address, which may vary from case to case.

Step 3: Photography

Step 1: Strategy Session

Step 3: Photography

Congratulations! Your house is now ready for photographs! According to the National Association of Realtors (NAR), 43% of buyers in 2024 started their home search online, highlighting the importance of a solid first impression. Professional photography effectively showcases your property. While some agents may use smartphones, the quality

Congratulations! Your house is now ready for photographs! According to the National Association of Realtors (NAR), 43% of buyers in 2024 started their home search online, highlighting the importance of a solid first impression. Professional photography effectively showcases your property. While some agents may use smartphones, the quality can differ significantly. Be sure to ask if they use professional photography services or if any videos are included in their package.

Step 4: Live to the Public

It’s show time! Your property is ready for potential buyers. Make sure the house is clean and presentable before showings. The first two weeks are pivotal; if you don’t have showings, your house might be overpriced. Collaborate with your realtor to review the data and make accurate comparisons. The aim is to attract visitors and receive offers!

Step 5: Receiving an Offer

Negotiating an offer can be an overwhelming and emotional experience for some, while others approach it in a data-driven manner. For many, it combines both elements. The key is to collaborate for mutually beneficial terms.


Consider whether this is your only offer or if you have multiple options. Identify your most important terms and determine where you can be flexible.

From Accepted Offer to Closing

Step 6: Inspections

Step 7: Clear Conditions

Step 7: Clear Conditions

A due diligence period is when buyers conduct property inspections and, for condominiums, review HOA documents like the master deed and bylaws. This period, typically lasting 1 to 10 days, is set during negotiations and varies based on market conditions.


In a hyperactive seller's market, it usually lasts 3 to 5 days, while 5 to 7 days is c

A due diligence period is when buyers conduct property inspections and, for condominiums, review HOA documents like the master deed and bylaws. This period, typically lasting 1 to 10 days, is set during negotiations and varies based on market conditions.


In a hyperactive seller's market, it usually lasts 3 to 5 days, while 5 to 7 days is common in a stable market. In a buyer's market, it can extend to 7 to 10 days.


During this time, buyers may request repairs, seller credits (concessions), no requests, or even a release from the contract, depending on their findings and the market type.

Step 7: Clear Conditions

Step 7: Clear Conditions

Step 7: Clear Conditions

As a seller, you will have a list of conditions that must be fulfilled for the title company to issue a clear Warranty Deed to the new homeowner. These conditions will be outlined in the title commitment. Examples include a mortgage payoff authorization form, divorce decree, death certificate, or a certificate of trust. The buyer will als

As a seller, you will have a list of conditions that must be fulfilled for the title company to issue a clear Warranty Deed to the new homeowner. These conditions will be outlined in the title commitment. Examples include a mortgage payoff authorization form, divorce decree, death certificate, or a certificate of trust. The buyer will also have conditions to secure the mortgage and will work with their lender team to accomplish this. 

Step 8: Appraisal

Step 7: Clear Conditions

Step 9: Clear-to-Close

The appraiser is responsible for reviewing data on properties that have sold comparably to yours. The appraiser will focus on the following criteria: properties within 1 mile that sold in the last year (the more recent, the better), and those similar in square footage, condition, and style. For example, if your property is a ranch-style h

The appraiser is responsible for reviewing data on properties that have sold comparably to yours. The appraiser will focus on the following criteria: properties within 1 mile that sold in the last year (the more recent, the better), and those similar in square footage, condition, and style. For example, if your property is a ranch-style home, the appraiser will consider other ranch-style homes before a colonial. Rural areas will expand their search further out then a mile. 


The appraised value can be at or above the purchase price, or it may come in below it. If the value is below the purchase price, both the seller and buyer need to reach a mutual agreement on how to proceed. A mutual release may occur if an agreement cannot be reached, meaning the property will be put back on the market.  

P.S. Start packing if you don't have occupancy post-closing.

Step 9: Clear-to-Close

Step 7: Clear Conditions

Step 9: Clear-to-Close

 This step is the last hurdle before closing. Buyers must submit final documents to the lender's underwriting department, while sellers must provide necessary documentation for the title transfer (if they haven't already). Scheduling begins once the lender and title confirm that all conditions are met. We can schedule the buyer's final wa

 This step is the last hurdle before closing. Buyers must submit final documents to the lender's underwriting department, while sellers must provide necessary documentation for the title transfer (if they haven't already). Scheduling begins once the lender and title confirm that all conditions are met. We can schedule the buyer's final walkthrough, utility transfer, final water bill, and closing. Yahoo!

Image of a drawing of a house with a sold sign and a bag of money and the words Congratulations

Step 10: Closing Day

Closing day is an exciting occasion! Be sure to bring your driver's license. If you prefer a wire transfer instead of a check, make sure to have your routing and account numbers handy (note: that these are different from the numbers needed for deposits). It's a good idea to call your bank to confirm all the details beforehand. Lastly, don’t forget to bring the keys and garage door openers. However, if you have occupancy days post-closing, you won’t need the keys or the garage door openers. CONGRATULATIONS!

Now you're thinking... "how much is this going to cost me?" Great news, we have answers!

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