Privacy Policy

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1. Introduction

This Privacy Policy describes how Michigan Real Estate Guides collects and uses Personal Data through our Website, mobile applications, email, text, and other electronic communications.

Michigan Real Estate Guides and its subsidiaries (collectively “Company,” or “we,” “our,” or “us”) respect your privacy, and we are committed to protecting it through our compliance with this policy.

This Privacy Policy (our “Privacy Policy”) describes the types of information we may collect from individual consumers, business representatives, real estate agents, and website visitors who visit or use our website located at www.mireguides.com (our “Website”) or any of our related mobile applications (our “App”) and our practices for collecting, using, maintaining, protecting, and disclosing that information. For purposes of this Privacy Policy, our Website, App, and all related services and functionality that we provide or make available through them are referred to as our “Digital Services.”

This policy applies to information we collect:

• On our Digital Services;
• In email, text, and other electronic messages between you and our Digital Services;
• When you interact with our advertising and applications on third-party websites and services, if those applications or advertising include links to this policy.

It does not apply to information collected by:

• Us offline or through any other means, including on any other website operated by Company or any third party;
• Any third party, including through any application or content (including advertising) that may link to or be accessible from or on the Digital Services.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Services. This Privacy Policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of our Digital Services after we make changes is deemed to be acceptance of those changes, so please check this Privacy Policy periodically for updates.

2. Age Requirement

Our Services are not intended for children under 18 years of age. No one under age 18 may provide any information to or through the Digital Services. We do not knowingly collect Personal Data from children under 18. If you are under 18, do not use or provide any information on or in our Digital Services or on or through any of their features, including your name, address, telephone number, email address, or any screen name or username you may use. If we learn we have collected or received Personal Data from a child under 18 without verification of parental consent, we will delete that information. If you believe we might have any information from a child under 18, please email us at support@michiganrealestateguides.com or call us at (248) 331-6777.

3. Information We Collect About You and How We Collect It

We collect different types of information about you, including information that may directly identify you, information that is about you but individually does not personally identify you, and information that we combine with our other users. This includes information that we collect directly from you or through automated collection technologies.

Generally

We collect several types of information from and about users of our Digital Services, specifically information:

• By which you may be personally identified, such as name, postal address, billing address, email address, home, work, and mobile telephone numbers, date of birth, credit or debit card number (for payment purposes only), and/or real estate agent licensure information;
• That is about you but individually does not directly identify you, such as traffic data, logs, referring/exit pages, date and time of your visit to or use of our Digital Services, error information, clickstream data, and other communication data and the resources that you access and use on or through our Digital Services; or
• About your Internet connection, the equipment you use to access or use our Digital Services, and usage details.

Collectively, we refer to this information in this policy as “Personal Data.”

We collect this information:

• Directly from you when you provide it to us or communicate with us;
• Automatically as you navigate through or use our Digital Services. Information collected automatically may include usage details, IP addresses, and information collected through cookies, web beacons, pixel tags, and other tracking technologies; and
• From third parties, for example, data aggregators and our business partners.

Information You Provide to Us

The Personal Data we collect is:

• Information that you provide by filling in forms on our Digital Services. This includes information provided at the time of registering to use our Digital Services, using our services or other services available through the Digital Services, purchasing products, or requesting further services. We may also ask you for information when you report a problem with our Digital Services;
• Records and copies of your correspondence with us, including your email address, email content, phone number, and recordings and transcriptions of phone calls with us;
• Your responses to surveys that we might ask you to complete for research, development, and marketing purposes; and
• Details of transactions, including electronic signature transactions, you carry out through our Digital Services and/or of the fulfillment of your orders or services. You may be required to provide financial information before placing an order or requesting certain orders or services through our Digital Services.

You also may provide information to be published or displayed (hereinafter, “posted”) on public areas of the Digital Services or transmitted to other users of the Digital Services or third parties (collectively, “User Contributions”). Your User Contributions are posted on and transmitted to others at your own risk. Although we limit access to certain pages, please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of other users of the Digital Services with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons.

Information We Collect Through Automatic Data Collection Technologies

As you navigate through and interact with our Digital Services, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns. For example, we collect, record, and store information about your activity when you access and use our Digital Services, the Internet, and other online activity information, such as browsing history, search history, and information regarding your interaction with our Digital Services and other websites. We use various technologies to collect and store location information, including cookies, pixels or pixel tags, local storage, such as browser web storage or application data caches, databases, session recording and replay technology, and server logs.

4. How We Use Your Information

We use information that we collect about you or that you provide to us, including any Personal Data:

• To provide our Website and its functionality, contents, and services to you;
• To provide our App and its functionality, contents, and services;
• To provide our products and services to you, and any features of the Digital Services that you use;
• To personalize your experience with our Digital Services and to deliver content and product and service offerings relevant to your interests;
• To process, fulfill, support, and administer transactions and orders for products and services ordered by you;
• To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection;
• To notify you about changes to our Digital Services or any products or services we offer or provide through them;
• To develop and improve our products and services; and
• For any other purpose with your consent.

5. Contact Information

If you have any questions, concerns, complaints, or suggestions regarding our Privacy Policy or otherwise need to contact us, you may contact us at the information below or through the “Contact Us” page on or in our Digital Services.

• Telephone: (248) 331-6777
• Email: admin@mireguides.com

Last Updated: January 2025